Fetching the right words

THE FOGGY DOG

With a small pack and no dedicated copywriter, The Foggy Dog needed someone to throw them a bone. I stepped in to write e-commerce copy for emails and product description pages, helping them wag tails and make sales.

✔ Wrote headlines that grabbed attention faster than a squeaky toy

✔ Developed email copy worthy of a click — and a treat

✔ Wrote product descriptions that made shoppers sit, stay, and press “add to cart”