THE FOGGY DOG
Fetching the right words
With a small-but-mighty crew and no dedicated copywriter, The Foggy Dog needed someone to throw them a bone. I stepped in to write copy for their seasonal collections, helping them wag tails and make sales.
✔ Wrote headlines that turned heads faster than a squeaky toy.
✔ Developed email copy worthy of a click — and a treat.
✔ Created print descriptions that made shoppers sit, stay, and add to cart.