UNIVERSITY OF PHOENIX
Empowering students to soar
As a copywriter at University of Phoenix, I work on campaigns that connect with prospective students at pivotal moments in their journey. My work focuses on sparking curiosity, inspiring action, and empowering future Phoenixes to pursue a brighter path.
✔ Worked on campaigns across email, SMS, direct mail, social media, and video — if it needed words, I wrote them.
✔ Crafted subject lines and pre-headers worthy of extra credit (and higher open rates).
✔ Wrote messaging that shows I’ve not only done my homework, but aced it.
Direct mail
Undergrad remarketing emails
SMS remarketing copy
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General student prospects

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Out of attendance students

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Application signed/not yet registered

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Alumni re-enroll

Master’s remarketing emails
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Day 01

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Day 06

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Day 12


