UNIVERSITY OF PHOENIX

Empowering students to soar

As a copywriter at University of Phoenix, I work on campaigns that connect with prospective students at pivotal moments in their journey. My work focuses on sparking curiosity, inspiring action, and empowering future Phoenixes to pursue a brighter path.

✔ Worked on campaigns across email, SMS, direct mail, social media, and video — if it needed words, I wrote them.

✔ Crafted subject lines and pre-headers worthy of extra credit (and higher open rates).

✔ Wrote messaging that shows I’ve not only done my homework, but aced it.

Direct mail

Undergrad remarketing emails

SMS remarketing copy

  • General student prospects

  • Out of attendance students

  • Application signed/not yet registered

  • Alumni re-enroll

Master’s remarketing emails

  • Day 01

  • Day 06

  • Day 12

Previous
Previous

The Foggy Dog

Next
Next

The Beauty Brief